Creating change: from a functional silo to a cross-functional organisation
Organisation: International manufacturing company
Project: Development of cross-functional work teams that collaborate effectively within the new organisational structure.
The introduction of a matrix organisation implies significant changes for the functional areas of R&D, marketing, sales and production in terms of structures, processes, roles and responsibilities. Cross-sectional teams from different hierarchical levels and functions are created with a strategic product responsibility. The aim is to increase flexibility and professional excellence with a view to challenging market requirements.
To reduce functional silo thinking, a cross-functional collaborative culture is developed laterally and vertically by managers, staff and senior management.
Cinco.systems’ support consists of conducting stakeholder interviews and advising on the development of a roadmap for implementing a cross-functional culture. In addition, “Action Learning” is been used as an approach to support cross-functional teams and their interface partners. During action learning the different teams work on their tasks, such as defining their roles and responsibilities, developing strategies and work plans. They are accompanied through moderation and conceptual advice on cross-boundary collaboration. At the same time they work on developing their own cross-functional team culture through short reflection exercises, time-outs and feedback. Cinco.systems moderates sequential action learning meetings in and between the teams, whereby the new roles and responsibilities are clarified, established and implemented in practice.
Review processes are carried out through dialogue conferences, where the entire system of cross-functional teams, division heads and senior management come together. The aim of the large group conferences is to review and redefine objectives, clarify expectations regarding working methods and decision-making competences and provide a space to express and share emotions, disappointments and aspirations.
A year into the change project clearly shows that cross-functional teams take more corporate responsibility, integrate their skills and competences, take a more holistic and strategic perspective on product development and display high levels of motivation for the team and the tasks at hand. A long the way the teams continue improving their proactive decision making skills, providing clarity in ambiguous situations, rules and responsibilities within the organisation and focussing more on self-responsibility during the implementation of cross-functional working methods.